President’s Message

January 11, 2021

Dear IAdCA Friends and Volunteers:

First and foremost, thank you for your patience and understanding as we navigated our way through 2020, the unprecedented year unfortunately responsible for the first ever cancellation of our annual conference.  Our number one priority is the safety of our IAdCA friends and volunteers.

In preparation for providing you uninterrupted continued support in 2021, we have decided to host our annual conference in April virtually.  Our primary goal is to provide you with meaningful, up-to-date content as it relates to insurance advertising in an interactive manner.  Our virtual conference will be designed to provide you a “live” conference experience and will be packed with the same type of live conference format you have been accustomed to over the years, such as our most favored session, the Regulator Panel discussion, along with a Keynote Speaker and breakout session selections.

We will also have various opportunities to network and connect with new faces as well as reconnect with previously established connections.  Additionally, to help foster an interactive virtual environment, we will be holding drawings throughout the conference. We are very excited about the opportunity to connect with each of you in April 2021!

With the news of going virtual for 2021, you may be wondering… “What about The Don?”.  Don’t you worry!  We successfully negotiated and secured The Don in St. Pete Beach, FL for our next live conference scheduled April 20-22, 2022.

I want to personally thank each and every one of our veterans and new friends for your continued support and commitment to IAdCA. As I’ve mentioned before, without you, IAdCA would not exist. Through our organization, we get the opportunity to connect with other industry professionals facing similar challenges and sharing wins with each other.  This helps fuel our energy and ability to do what we do in our specific job functions. As such, I cannot stress enough how much I am looking forward to connecting with you and other industry professionals at our 2021 virtual annual conference.

Happy New Year from all of us to all of you!



Heidi Pemberton

IAdCA President